Snap Ads are a great way to catch the attention of your ideal audience. A Snap Ad is a 10-second, full screen vertical video ad that appears between Stories. Advertisers can offer Snapchatters the choice to swipe up to view more in-depth content like a long form video, article, app install ad, or mobile website.
According to Snapchat, the swipe-up rate for Snap Ads is five times higher than the average click-through rate on comparable social media platforms.
Snap Ads Case Study: Popular music app Spotify purchased Snap Ads to promote their annual “Year in Music,” a campaign where users can review all the songs they listened to on Spotify that year. Spotify’s Ads popped-up on Snapchat’s Discover channel, highlighting a different music genre every day. As a result, Spotify earned 26 million total views and a 30 percent increase on subscriber intent.