DIGITAL ADVERTISING

This is a great opportunity for you to reach your target market where they are spending the majority of their time.

The average person spends 6-7 hours a day online, and with everything so accessible at our fingertips, it is easy to get caught on our phones/devices all the time. Divine Marketing Group knows that there are many social media advertising opportunities like Facebook Ads, Instagram Ads, Twitter Ads, YouTube Ads, Google Ads, Pinterest Ads and more that can work for your company, but we want you to find the right connection for your type of business. You do not have time or money to waste, so we will work with you to find the right objective, audience & budget.

Pay-Per Click

What is Pay-Per-Click Advertising? Pay-per-click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Cost-Per-Click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.

Geofencing

Location based advertising that reaches your target audience on mobile. Our Geofence partner helps target exactly who you want, with a virtual radius as small as a building or as big as a neighborhood. Grow with limitless geo-targeting options – from your own business, direct competitors, local hangouts, and more.

We’ll help you create even more opportunities for prospects to see your ad and visit your business. Your ads follow target users for up to 30 days after they are tagged, so you can promote sales, new stores, seasonal offers, and more.

Retargeting

Retargeting ads are targeted to consumers based on their previous internet actions. Retargeting ad campaigns may not only increase the effectiveness by specifically targeting an interested audience, it may also improve the ROI of your campaign.

Why is Retargeting effective as a digital marketing strategy? Because Retargeting focuses on people who have already shown an interest in your product or service, many companies have seen a higher ROI on their Retargeting campaigns to date. Now remember, your Retargeting campaign needs to connect with other digital strategies like digital audio ads, targeted display ads or social media ads to be the most effective.

Schedule A Consultation

We bring our clients a well-rounded approach to marketing and advertising

If you are looking for Website Design, Logo Design, Email Marketing Campaigns, Video Marketing, Social Media Marketing, Blogging, Networking Opportunities, Social Media Advertising or Training you have come to the right place. We offer Divine Brand Marketing Platform Packages that will meet the need of any small business. Please get in touch with us to set up a free one hour consultation, or contact us about which Divine Marketing Package is right for you.

Cindy

President & Marketing Director

(919) 585-4498

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Digital Audio

Streaming audio campaigns continue to be on the rise. We have seen a consistent increase in listeners over the last year. Your company may be looking for new places to advertise. Why not try Pandora, iHeartRadio or stitcher to help expand your reach? You have to play where your audience is and Digital Audio Advertising should be in your marketing plan.

Frequently Asked Questions

How do I put together a script?

The most important part of your Audio Ad is your script. You have to know who you are talking to. Remember less is more with audio. You do not need a lot of words, many ads are only between 20-30 seconds max, an average of 65-70 words. Think about what tone & voice style you want to portray, is it upbeat, fun, dramatic, the list goes on. All these points matter when trying to connect with your audience. Divine Marketing Group can help you create a script and have it recorded on your behalf in English or Spanish.

What campaign type should I choose?

I say “Audio Ads are for Brand Awareness.” What I love about digital audio ads vs. radio is that we can track your results. For example, how many listeners do you have, and how times did they clicked on your ad. With audio ads you will have multiple banners that will be clickable. So make sure you have a plan of where you want your audience to go.

How much does it cost?

Did you know that you can start a digital audio ad for as low as $750, yes only $750? Most companies stick with a budget around $2,000. Now you can get 13,000 impressions for $750. With Audio Ads you need to give yourself 6 months – 1 year to build your brand awareness campaign. Remember to think long term.

What type of music should I choose?

You can pick music that matches your brand type. Your ads can be personalized to your listeners preferences, which can be pretty cool and help drive up your engagement. There is so much more we can do with Digital Audio Ads now. We can do Geo-Targeting, Behavioral Targeting, Language Targeting and Device Targeting.

If you are ready to get on platforms like Pandora, iHeart Radio and more then contact us today at 919-585-4498.

Targeted Display Ads

With great power comes great targeted displays

Leverage user lifestyle, interests, intent, behavior, and demographic data to hone in on your precise target audience.
Audience-Targeted Display allows us to serve ads only to the people that match your target demographic.
Minimize the waste and maximize the reach.