Email marketing campaigns and email newsletters provide an inexpensive form of communication. Email marketing may increase revenue while keeping constant communication with your customers.
You can use email marketing in many ways, some may include:
- Enhancing the relationship of a merchant with its current or previous customers
- Encouraging customer loyalty and repeat business
- Acquiring new customers
- Convincing current customers to purchase something immediately
Email marketing has the highest ROI of all forms of marketing, averaging about 42 dollars in return for every dollar spent.
According to 80% of professionals, email marketing drives customer acquisition and retention.
Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers.
66% of consumers have made a purchase due to an email marketing message.
Email marketing is a great way to get customers to visit your website and stay relevant.
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