Geofilters have proven to be a highly effective method of bringing in new business. They are small art graphics that show up over a Snap. When Snapchatters in the location of your choice take a Snap, they’ll be able to select your Geofilter and use it to explain where, when, and why they took the Snap.

For example, if your taco truck is having a Cinco De Mayo special event, users can take Snaps of themselves eating tacos and add your fun geofilter to let their friends know where they are and who’s tacos they are enjoying. In this case, a relatively inexpensive On-Demand Geofilter will suffice.