Sponsored Lenses offer users the opportunity to play with the interactive ad you’ve created. As Snapchat explains on their website, “To activate Lenses, Snapchatters simply press and hold on their faces. Some Lenses include prompts like ‘raise your eyebrows’ to trigger an animation, adding a fun twist to the experience. And when you’re finished playing, it’s easy to send Lenses to a friend or post one to your Story. On average, Snapchatters play with a Sponsored Lens for 20 seconds.”
Delightful sports beverage Gatorade created a filter that mimics the classic Gatorade showers that football coaches enjoy when their team wins. During Super Bowl 50, NFL fans could experience the Gatorade shower virtually from the dry comfort of their smartphones. Snapchatters went crazy for it. The lens received over 165 million views and triggered an eight point increase in purchase intent.
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