For the record, DMG is not in the prediction business. However, we feel it’s very important to understand all of the up-and-coming trends so you can be prepared and knowledgeable about what will be happening in the marketing world.
#1 – Snap This SnapChat Ads will become one of the top leading Ad platforms in social media.
#2 – Virtual Reality Your customers will want to see a 360-degree view of what’s happening at your events and your business and they will want to touch it. Be prepared to give it to them. (because your competition will)
#3 – Personal Stories It will be crucial to tell your business stories from a personal perspective this year for more customer engagement and retention.
#4 – Organic Reach will become more difficult to obtain. In order to be seen on social media platforms, you will need to spend $$ cash to be successful.
#5 – More Video Websites, newsletters and social media platforms are exploding with video. Get on this bandwagon or get left at the station; it’s your choice.
#6 – More Mobile Customers are looking at their phones more than their laptops and desktops. Leverage your methods of communications through mobile devices.
#7 – Customer Loyalty Rewarding your existing customers and offering referral benefits need to be a priority this year. Stay on top of your existing customers by reminding them WHY they came to you in the first place.
Tell us what your social media, your website and your mobile presence looks like. If you’re NOT happy with what you see, FIX IT NOW. 2017 will focus more on creating content that will engage your customers; especially on mobile devices.