This year has been called “The Year of Video Marketing,” as businesses find new, inventive ways to use the medium to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, customers can get the information they need about a business through a short, visually-appealing video.

To market successfully with video, take these 4 things into account:

#1 – Turn your phone sideways Your television set does not sit vertically, so it makes sense that your phone should be turned horizontally to adapt to the television screen too.  Also, put your phone into a tripod to avoid the jumpy, bouncy videos.

#2 – No more than 60 seconds Instagram supports 60 seconds of video and works well with all other social media sites as well.  Plus, the average attention span of a consumer who is on social media is only between 45-60 seconds anyway. Facebook LIVE is a different product and really should not be more than 5 minutes.

#3 – Audience Engagement Customers want to know about:

#1 – YOU,

#2 – Your Product

#3 – Why They NEED It.

Give this information to them in each and every video then ASK for their business at the end and you are golden!

#4 – Facebook Slideshow While some of you will run out and get numerous videos professionally made, others don’t have that financial luxury.  No worries.  The Slideshow feature on Facebook lets you create a video using still images.  When completed, copy and post to your other social media sites.

We hope these steps guide you in the right direction when it comes to using video on Social Media.  Divine Marketing Group offers a 1-hour complimentary consultation on ANY aspect of your business.  Give us a call and see what we can do for you!