In order for Instagram to be effective for business, you’ll need to follow these tips and tricks.
Photos showing faces get 38% more Likes than photos not showing faces.
Photos see more engagement than videos.
50% of captions and comments contain at least one emoji.
The most common posting frequency for brands is 11–20 times per month.
The audience is more engaged on Mondays and Thursdays at 2 am, 8–9 am, and 5 pm.