#3 – Not Everything Was Perfect.

Share what obstacles you faced and what you learned through your small business journey.  This will help your customers relate to you as a person, not just as a business owner and it will connect you to other owners so that they feel comfortable doing business with you.

In today’s age of social media highlight reels, we often think that we are the only ones that experiences challenges and failures in our businesses.  But the truth is that everyone has challenges – your competitors, your customers, and you! The more authentic you are with your journey and your experiences, the more your audience will relate their own experiences with yours.  Without even knowing it, you are humanizing your business through your story, inviting others to join you in your struggle and triumphs!