How do I do this? How does an ad on Facebook or Instagram help grow your business?
Where do I start?
Since 2013, when social media ads exceeded those in the printed news, the trend to boost posts, target audiences and hone in on YOUR customer profile base has exploded. Here are ways to HELP you advertise correctly so that you get every cent back on your investment.
- Create: Post on social media.
- Amplify: Pick the posts that had the most organic likes and clicks and then BOOST that post to MORE people in your target audience.
- Tag: Build your remarketing audience by tagging.
- Filter: Apply behavioral, economic and demographic filters on your audience in order to get the most ROI.
- Remarket: Remarket to your audience with display ads, social ads, and Remarketing Lists for Search Ads (RLSA) to promote offers.
- Convert: Grab those people that have clicked on your post and convert them into a SALE.
- Calculate: Go back and look at the analytics and see exactly what happened and who clicked what and why.
- Repeat: And repeat, and repeat, etc.
We will cover all this and more in our next class…Join us at this Morning Scoop for a FREE, fast, info-packed seminar! We will talk about boosting your Facebook posts and how to use the target audience features. We are also going to show you how to make the most of the combination of email and social media for your business. Join us for this productive Morning Scoop!
Tuesday, June 13
9:00 a.m. to 10:00 a.m.
Clayton Chamber of Commerce
301 E. Main Street, Clayton
Chamber Member? Register Now!