We know that Instagram can be a powerful tool to take your social media engagement to the next level.

1.) Take Advantage of business profile features. For example, fill in your bio, contact information, website and directions. Moreover, make sure your call to action is leading them to the right place.

2.) Create great advertising and engagement with Instagram stories. The impact a video can make in a few seconds can be stronger than a still image on instagram stories. Also, using instagram gifs make your stories more engaging.

3.) Commit to a posting schedule. Being consistent is key. For example, the best time to post is 12 pm-1 pm on weekdays because it is normally everyone’s lunch hour.

4.) Use Instagram highlights to promote your content. This is a great way to highlight sales, blogs, seasonal tips, projects, specials, staff mentions and so much more.

5.) Enhance your images. Use built-in filters for photos and video or use a photo editor like a professional with apps like VSCO.

6) IGTV. Unlike YouTube and other video streaming platforms, IGTV is dedicated to vertical video playback and, therefore, suitable for marketers and content producers that are addressing a mobile only audience. IGTV will become the new youtube in the next 3-5 years so if you’re joining now, you’ll catch the big wave.

7) Shoppable Posts. The easiest and most effective way to sell items on Instagram is via shoppable posts, which are available for single static images and Stories. These posts are designated with a little shopping bag icon that appears on one corner of the screen. When a user sees this icon, he or she is able to tap in and access details on the product. Instagram opens up a new page within the application where they can see even more details. By tapping on the Shop Now button, the users are taken straight to the product page on the seller’s website, where they can actually make the purchase.

Published On: February 5th, 2019 / Categories: Content Marketing, Digital Marketing, Inbound Marketing, Marketing Strategy, Social Media /

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