In 2019, we’re going to be seeing a lot more shoppable posts. The easiest and most effective way to sell items on Instagram is via shoppable posts, which are available for single static images and Stories.
These posts are designated with a little shopping bag icon that appears on one corner of the screen. When a user sees this icon, he or she is able to tap in and access details on the product. Instagram opens up a new page within the application where they can see even more details. By tapping on the Shop Now button, the users are taken straight to the product page on the seller’s website, where they can actually make the purchase.