Email Marketing is only effective when you have an interested and qualified list of contacts, so you stay top of mind in this marketing climate. During this Spring season, it is important to focus on growing your list.
Quick Tips To Grow Your List:
1.) Use Social Media – When it comes to social media you can do a few things. Link your email newsletter in your Instagram Bio, show your followers what they’re missing by sharing your latest email on social media. They can sign-up when they view your email by clicking your call-to-action button that drives them straight to your online sign-up form.
2.) Grow your list using your website or blog – Make sure you add a pop-up form to your website; subscribers increase by 52% when a form is embedded. If someone enjoys what you have to say on your blog, there’s a good chance they will want to see your updates in their inbox. Just add a link to your blog.
3.) Use events to help grow your list – Stay in touch before, during, and after your event by collecting email addresses from people at registration.
4.) Use incentives and giveaways to grow your list – Let your audience know they can win a gift card, a prize OR free lunch for signing up for your emails! Use companies like promotion vault to help you with this task.
5.) Ask over the phone – 53% of consumers have given their email address to a sales clerk just because they asked. Take the extra step to make a call and ask for email addresses.