Now is the perfect time to determine the next move for your organization and how to stand out. It’s time to think about your email strategy, so you can focus your energy and make the most out of your time.
Learn the top email marketing trends for 2019 and simple ideas to incorporate them into your marketing strategy.
1.) Create an effective email strategy. Know your objective, write your goal, choose your message, choose your call to action & measure your results!
2.) Use data. You need to make the most of your data by looking at your open rates and clicks. Ask yourself, “is my content relevant, is my audience available and is my audience receptive?”
3.) Learn how to create more personalized email messages. One example is using video for product demos, testimonials, education & promotions. Your audience wants to hear from you, so give them what they want.
4.) Intergrating email automation to save you time and energy. Automated email campaigns can help streamline the process for you. Once a user opts-in, they get a welcome message from you, then 3 days later an invite or promotion, then 7 days later a coupon, etc. Make a choice today to integrate email automation.