Creating a “Geofilter” Creating a ‘Geofilter’ on Snapchat is one of the Snapchat Trends that will ensure effective Social Media Branding for your brand. Your audiences will add your filter to their picture and then they would share that directly with their friends or they may use that on their “Story” that everyone can see. This is a quite easy promotion on Snapchat, which is also fun, and highly result oriented. You can use Snapchat Metrics to see how many people saw your Geofilter and how many of them used it.