Tip #2: Optimize your Landing Pages. When someone clicks on your Pin, they do so to learn more about what they just clicked on. You can link Pins to your site, blog or any other section of your website. Make sure to pick a landing page that feels like a natural progression from the Pin, to your site.
For example, Pins that feature a product or service should link to a page where people can buy that product or service. If your Pin features an event, be sure that it is linked to a page where they can learn more about the event.
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