Have you ever run a Google search to try to find your professional self? This means trying to use phrases on search engines that you believe your customers may be using to try to find you. For example, a plumber may try to find himself by searching “plumber near me” or “plumber in (City)” or “I need a plumber”. You should try to search for yourself using at least 10 different customer terms and see where you show up on the results. This can help you realize where you are being found and where you are slipping through the cracks.
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