You should look at what others are doing in your industry and observe what is working. Look through your competitor’s marketing campaigns and take note of posts that are drawing a lot of attention, which email newsletters are the most interesting, what the best logos look like, and what your industry’s most and least utilized marketing avenues are such as social media, Youtube, digital ads, roadside billboards, etc. Knowing what works for your industry is important but knowing what your competitors aren’t doing can be just as important.

Contact us if you have questions about what your industry is doing for marketing.