No matter what type of business or organization you have, listing and review sites play an important role in getting found online, generating awareness, and helping people determine whether or not they want to choose your business.
1. Get Found With Listings: In order to unleash the full power of these tools for your business, you need to make sure you’re presenting yourself in the best way possible. It’s more than just setting up a listing on these sites. It’s about utilizing them in a way that shows you’re credible and trustworthy to do business with.
2. Claim It: When someone does business with you, they can go out there and leave a review which puts your information out there. Claiming a listing means that you’re going to take control of it. We suggest to start by finding existing sites that your customers have created. We typically suggest that you search for your company name and then claim all listings that show up on the first page of results.
3. Google My Business: Did you know 7 out of 10 people are going to really just go for whatever business they find that can satisfy their need, we’ve got to make sure we’re there. That’s where Google My Business comes in. You have to create a Google Business Listing ASAP if you don’t have one yet.
4. Reviews ARE IMPORTANT: People are looking at the freshness of reviews. It also allows you to interact and engage with your customers. The bonus is it helps you get found in the search engines too.