TikTok’s algorithm for pushing out content is unique to other social media platforms. Once you post a video, the algorithm exposes it to 100 strangers on the platform and catalogs how they react. If they engage with your content, your video is given a second push to a larger group of viewers and will continue to be pushed out by TikTok for as long as your content is well received. Utilize the algorithm to expose your brand to millions, even without a large following.

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