After putting so much work into the event itself, especially major gatherings or webinars, don’t forget to plug in a Call to Action, or CTA. After working so hard to attract an audience to your event, plan accordingly to take them to your website, your product, or your social media so they actively help grow your community. Try not to use more than one CTA so your audience doesn’t feel overwhelmed or confused about the next step they should take.

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