We are so excited to kick off the New Year with you! Over the next couple of months, we’ll be sharing with you the Top 10 Marketing Trends for 2021. Let’s get started with the first 5:
Clubhouse App: The Clubhouse app is all everyone is talking about right now, even though it’s still in its beta testing phase. It focuses on high-value conversations rather than produced content. As you know most of the popular social media apps focus on captions, images, and videos. Clubhouse brings the focus to an audio-only format. Make sure you stay tuned for updates because this new social media platform may very well take off.
Instagram Reels: Instagram Reels is another great way for your brand to increase engagement and awareness on an already popular network. Reels invite you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15 to 30-second multi-clip videos with audio, effects, and new creative tools. By creating Reels right now, you have an opportunity to take advantage of its potential early.
Facebook Ads: Facebook Ads for Baby Boomers. Did you know that on average, 32% of Gen Z, millennials, Gen X, and baby boomers say finding funny or entertaining content is their main reason for using social media? Useful and entertaining ads drive more purchases, especially from baby boomers.
Online Reviews: Your reviews go a LONG way; use them to drive more business. Adapt your reviews into your social content. Go live with it. For example, interview the person who gave you that review and turn it into video content for your website and social media.
Email Marketing: Email Marketing is still a BEAST! Whether you’re launching an email marketing campaign to engage customers or you’re just trying to give a promotion. You can find new customers, keep them engaged, and keep them coming back for more with segmented and automated emails. Email marketing works, especially with people relying on email now more than ever. So start an Email Campaign today!
Stay tuned next month for the final 5 Trends!