Over the last year, we have realized how pivotal it is to have an online presence. More than that the need to have a Digital Marketing Platform that connects you to your customers with ease. For many, this “forced restructuring” resulted in finding new ways to conduct business. Let’s look at four tips to help you prepare for the future of marketing!

1. Don’t be afraid to try something new. Don’t be afraid to try something new. Conduct a survey. Send your customers an email survey asking what you’re doing well and what they’d like to see you add or change. OR Go LIVE as you unbox new merchandise, create a new dish, walk through a new real estate listing. The key is to TRY SOMETHING NEW.
2. Stay top of mind. Did you know that compared to 2019, 60% said they have made more of an effort to support local organizations in their community in 2020? Make sure what you are posting is relevant to your audience, pertinent to your business or industry, and high-quality content that your followers will find valuable. Never post just to post.
3. Get online already! Have you ever had a customer ask you if you deliver? Offer curbside pickup? Gift baskets? Business swag? Online donation? Virtual service? These are great clues as to what you might want to try next. The key is to offer more of your services online.
4. Collect more customer data. Dig into your reports to find new opportunities. Use advanced techniques like segmentation and behavioral analysis to get even better results to utilize data to help you cut up large groups into smaller groups so you can send relevant content that will produce results. Collect emails and more at every touchpoint, website, on social, via blogs and other sites, via text, and of course, any distanced in-person interactions you might have.

Use these tips to update your marketing plan and prepare for the future. If you need help with your business’ marketing plan, contact us today!