When you get reports from your marketing performance, dig into them to find new opportunities. Use advanced techniques like segmentation and behavioral analysis to get even better results. Utilize your data to help you cut up large groups into smaller groups, so you can create and send relevant content that will produce results. Collect email addresses and more at every touchpoint including your website, social media, via blogs and other sites, via text, and of course, any distanced in-person interactions you might have.