The idea of getting your nonprofit online can often feel scary and even confusing. With so many moving parts, figuring out what to do and how to do it presents a unique challenge for time-starved nonprofit staff. Don’t worry, once you understand how it all works together you can stop wasting time and focus on the things that actually benefit your organization. In this blog, you will learn more about getting your nonprofit online.
- Extend Your Reach. When done correctly, online marketing expands opportunities to extend your organization’s reach. As you know, a nonprofit organization’s success is built on relationships. Online marketing allows you to strengthen existing relationships with current supporters and to build connections with new ones.
- Be Present Online. “People give to people.” This is where social media comes in. The more you can do to keep your organization top of mind, the easier it is for others to ask about you. A stronger social media presence will increase the chances of people recommending you or seeking you out when they need what you offer.
- Build Relationships. Face-to-face gift solicitation of course in normal times would be a top priority of your fundraising. History and fundraising best practices tell us that people-to-people relationships, even digitally, remain the strongest strategy for securing leadership-level gifts and building a major gifts program.
- Create Your Own Website. A mobile-friendly website should be the center of all your online activities. It’s the hub you’ll want to point people to in order to ensure that they can access your programs and services. It’s also where you can provide volunteer support and collect contributions. You shouldn’t rely solely on social media sites. You’ll want to have a place you own.
Help your nonprofit get online with these marketing tips. If you have more questions about your nonprofit’s online presence, contact us at (919) 585-4498 today!