“People give to people.” This is where social media comes in. The more you can do to keep your organization top of mind, the easier it is for others to ask about you. A stronger social media presence will increase the chances of people recommending you or seeking you out when they need what you offer. Think about how often now you hear someone in conversation say, “Oh yeah, I saw that on Facebook!” The more present you are, the more people can see you, and the more they will talk about you!