SEO stands for Search Engine Optimization. If this is not a part of your current marketing plan, then it is time to jump in. At DMG we look at 4 main areas: Your On-Page SEO, Site Usability, Site Performance, and Social Media Activity.
On-Page SEO. On-Page SEO is important to ensure Search Engines can understand your content appropriately and help it rank for relevant keywords. Your page content should be focused around particular keywords you would like to rank for.
Site Usability. Site usability is important to maximize your available audience and minimize user bounce rates. Your web page needs to be optimized for mobile and tablet experiences because this is where a majority of traffic is coming from.
Site Performance. Site performance is important because you want to ensure your users have a great experience. You may be asking yourself, “Where do I start?” The first step is to make sure your page’s server response time is OK. Load speed can be a major issue too.
Social Media Activity. Social media activity is important for customer communication and brand awareness. Did you know not having a social media presence or activity can hurt your SEO ranking? That’s why we recommend that you list all of your profiles on your page for visibility. There are many more bells and whistles we can add to your site to increase your social presence.
SEO is vital for your online presence. If you want to be found online, you have to step up your SEO game. Contact us today if you need help getting started!