Streaming audio campaigns continue to be on the rise. We have seen a consistent increase in listeners over the last year. Your company may be looking for new places to advertise. Why not try Pandora, iHeartRadio, or Stitcher to help expand your reach? You have to play where your audience is, and Digital Audio Advertising should be in your marketing plan. Check out our tips below to successfully dive into Digital Audio Advertising.
Know Your Script. The most important part of your audio ad is your script. You have to know who you are talking to. Remember less is more with audio. You do not need a lot of words. Many ads are only between 20-30 seconds max with an average of 65-70 words. Think about what tone and voice style you want to portray. Is it upbeat, fun, or dramatic? The list goes on. All these points matter when trying to connect with your audience.
Campaign Type. I say, “Audio Ads are for Brand Awareness.” What I love about digital audio ads versus radio is that we can track your results. For example, we can track how many listeners you have and how many times they clicked on your ad. With audio ads, you will have multiple banners that will be clickable, so make sure you have a plan of where you want your audience to go.
What’s Your Budget? Did you know that you can start a digital audio ad for as low as $500? Yes, only $500! Most companies stick with a budget around $2,000. Now you can get 13,000 impressions for $500. With Audio Ads, you need to give yourself six months to a year to build your brand awareness campaign. Remember to think long-term.
Music Types and More. You can pick music that matches your brand type. Your ads can be personalized to your listeners’ preferences, which can be pretty cool and help drive up your engagement. There is so much more we can do with Digital Audio Ads now. We can do Geo-Targeting, Behavioral Targeting, Language Targeting, and Device Targeting.
If you are ready to get on platforms like Pandora, iHeartRadio, and more, then contact us today at 919-585-4498. We can help you implement a plan and start to see the benefits of Digital Audio Advertising!