The most important part of your audio ad is your script. You have to know who you are talking to and what they want to hear. Remember less is more with audio. You do not need a lot of words. Many ads are only between 20-30 seconds max, with an average of 65-70 words. You want to keep your message short, sweet, and to the point. You should also think about what tone and voice style you want to portray in relation to your brand. Is it upbeat, fun, or dramatic? The list goes on. All these points matter when trying to connect with your audience. If you need help incorporating Digital Audio Advertising into your marketing plan, call us at 919-585-4498 today.