I say, “Audio Ads are for Brand Awareness.” What I love about digital audio ads versus radio is that we can track your results. For example, we can track how many listeners you have and how many times they clicked on your ad. This shows us the success of your ad. With audio ads, you will also have multiple banners that will be clickable, so make sure you have a plan of where you want your audience to go. Your ads should link to your website, but what page? Home, Services, About Us, or the Contact Us page? Think through where you want your audience to go, and then you will be able to track their actions. If you need assistance navigating Digital Audio Advertising, then email us today at info@divinemarketinggroup.com.