Digital Advertising is a great opportunity for you to reach your target market where they are spending the majority of their time. There are three main areas I want you to focus on in this season: Google Ads, Geofencing, and Retargeting. Let’s take a closer look at each of these below.
- Google. Google is where people search for what to do, where to go, and what to buy. Having your digital ads appear on Google at the very moment someone is looking for products or services like yours is a must. At DMG we help support our clients by creating the Google ad, maintaining the ad, and providing updates and reports.
- Geofencing. Geofencing is location based advertising that reaches your target audience on mobile. Our Geofence partner helps target exactly who you want, with a virtual radius as small as a building or as big as a neighborhood. Grow your business with limitless geo-targeting options, such as your own business, direct competitors, local hangouts, and more.
- Retargeting. Retargeting focuses on people who have already shown an interest in your product or service. Many companies have seen a higher ROI on their retargeting campaigns to date. Your retargeting campaign needs to connect with other digital strategies like digital audio ads, targeted display ads, or social media ads to be the most effective.
Digital Advertising can help your business achieve new growth. Do you need help adding Digital Advertising to your marketing strategy? Contact DMG today!