When it comes to communication for your business, you want to use a variety of marketing channels to push the word out. It’s important to ensure that anyone can find you no matter when or where they may be looking, and they need to be finding correct information. Updating your information, utilizing reports, communicating frequently, and promoting your brand are all important strategies to stay in front of your audience. Let’s take a closer look at each one.
- Update Your Information. When new and potential customers search for you, they need to be able to find you in multiple places, and they need to see accurate and consistent information. That means you need to ensure that your website, listings and review sites, emails, and social media channels are all up to date. You may be able to capture business from any of these sources, so they should all be utilized, updated, and monitored.
- Utilize Reports. Digital marketing is all about data. A great source of information is the data created from your marketing efforts. You can pull reports to see email opens and clicks, site visitors, social media interactions, and landing page visits. Your reporting tools can tell you what’s working and what isn’t, so don’t ignore them. You need to be checking your reports either weekly or monthly to help guide your marketing decisions.
- Communicate Frequently. Your email and social media analytics also provide a lot of insight into whether you’re communicating at the right frequency. The actions or inactions your subscribers and followers take will clue you in. Pay attention to when you get the most opens, clicks, or engagements from your audience to see whether your communication frequency is appropriate.
- Promote Your Brand. You can capitalize on the recent desire to shop and spend locally by leaning into your own story and promoting your brand. When we talk about “brand,” we simply mean your reputation, or the impression that your business gives others through online communication, as well as in-person interactions. Your brand should be recognizable and consistent on all your marketing channels.
The goal is to keep your customers informed, without overwhelming them, so you can stay top of mind. Then customers will be more likely to do business with you. If you have questions or need support with your marketing goals, contact DMG today!