You can capitalize on the recent desire to shop and spend locally by leaning into your own story and promoting your brand. When we talk about “brand,” we simply mean your reputation or the impression that your business gives others through online communication, as well as in-person interactions. Your brand story goes a little further and speaks to your identity. We encourage our clients to spend time crafting their branding story because it builds the foundation of where you are taking your audience. Your brand should be recognizable and consistent on all your marketing channels. If you need help building your brand, call us at (919) 585-4498 today.