In my world, everything is a marketing strategy, and Instagram Reels is no different. Not only does using Reels increase your brand awareness, it also expands your reach. For example, your post may get 112 views, but your Reel may get 1,100 views. That is a BIG difference, and it is worth putting in the effort for 15 seconds! You need to consider Reels as a part of your overall marketing plan to make sure all of your efforts work together. You may even need to remove something else from your marketing plan to make more room for Reels if they get really successful. That’s why it’s important to have a comprehensive strategy. If you need help creating or improving your marketing plan, email us at firstname.lastname@example.org today!