Snapchat stories are very similar to stories on Instagram and Facebook, but they tend to be more user-friendly and have a few more features. Snapchat stories go away after 24 hours, so they are perfect for highlighting a sale, product, or special event. When using Snapchat stories, you may want to consider creating a storyline to really engage your audience. Utilize filters, stickers, and more to create a unique and engaging storyline that keeps your audience’s attention while still informing them on important news and services. If you need help managing your social media, contact us at 919.585.4498. 

Source: https://www.hubspot.com/snapchat-marketing