With Snapchat, you can create filters that people can put on the snaps they send or share with their friends. You can create custom filters based on location, products, events, and more! One of the best filters to utilize is the community filter. This filter allows people to share where they are and what they are doing in relation to your business. It’s a great way to attract customers and clients from your existing ones. Create fun, custom filters on Snapchat and watch your engagement grow! If you need help boosting your social media engagement and audience, contact us now at DivineMarketingGroup.com. 

Source: https://www.hubspot.com/snapchat-marketing