You have a video created and ready to upload. What next? When uploading content to YouTube, you are prompted to fill in several pieces of information. Completing these as effectively as possible will help potential subscribers find you more easily, so don’t rush through it!
For titles and descriptions, make sure to use keywords that not only pertain to what you cover in the video, but the same term that subscribers are typing in. For example, if someone wants to learn about how to grow vegetables, they will probably search more for “easiest vegetables to grow at home” or “best time to plant vegetables”, versus “cost of vegetable seeds”, even if you cover that in your video. Descriptions should also include links to your website, blog, social media channels, and any other applicable site of yours that is part of your brand. Also, make sure to check for spelling or grammatical errors so you don’t miss out on those searching for your content.
Further important elements include the thumbnail, captions, and timestamps. Create a thumbnail that will entice people to click that includes a title or eye-catching image from your video. Captions are great for viewers who are watching on-the-go and may not want sound enabled or in a busy location where they can’t hear as easily. Timestamps act as a way for people to jump to specific parts of your video that covers more than one topic, which makes viewers find the exact content they are looking for quicker. When a viewer is able to easily navigate your video, they are not only more likely to subscribe, but also recommend it to others as well!
Your channel as a whole also needs to have important information included and give a great overview of the type of content you have to offer. Create a video that can act as a trailer for your page that succinctly goes over your background, what you have to offer, what your business does, and even screenshots of other videos you’ve made. This trailer can even spell out your posting schedule! Your channel art should match your brand logo/images and colors, and the description should include relevant keywords, as mentioned above. Playlists should be created to group specific topics together to keep your videos organized and easier to find.
If you need help uploading videos effectively to YouTube, reach out to us at divinemarketinggroup.com. We are always here to walk you through the process.