It can be easy to choose a domain name that describes exactly what your business does, but if you want to really make your mark in the industry and be remembered by customers, having a unique name will help you more in the long run! As an example, the brand Rolex uses http://rolex.com as its domain name, when it would have been easy to select a name such as luxurywatches.com. Having that one-of-a-kind name may seem daunting because you have to market to build that brand recognition, but it leaves much more space to be memorable for customers in the long run.
If you are having trouble thinking of a way to describe your business in a new way, you can also think about what keywords you are targeting or plan to target. If you can include a keyword in your domain name it will automatically make your website easier to find by search engines.
Selecting the perfect domain name goes hand in hand with selecting your business name. Make sure to think about a way to stand out, but balance that with the need to still be able to be found easily. Divine Marketing Group can help you with your branding roadmap, schedule a time to talk with us by going to DivineMarketingGroup.com/contact today!