Whether you love it or hate it, social media is a huge component of business success and is here to stay. It is essential to connect with your customers, build trust, and be found by people of all demographics. It is easy to be set up for failure if you post where your target audience won’t find you, or if you try to be on all the platforms and spread yourself too thin.

To get started, follow these four guidelines to help you choose the right social platform for you and your business:

• Determine who is your audience
• Examine your own business goals
• Research your competition
• Find out where your audience is

Each of our blogs for the month of May will dive deeper into each step of the process, so you don’t need to feel overwhelmed! Read along for advice, and reach out to us at Divine Marketing Group here if you need marketing consulting for your business.