Now that you’ve determined who your audience is from our previous blog, the next step is to make sure this information is used in a way that aligns with your business’s goals. The goals you will want to consider can be divided into two sections: how you want to utilize social media to support your business, and thinking about what each social platform is known for offering best.

Your first thought may be to increase sales or find new clients, but social media can be used in several ways beyond that. One method is to increase awareness. This is a great thing to do if you are a new business, have new ownership, or have recently changed something significant about your business, such as a new menu or a remodel. Another could be to build trust, which can be done by sharing client testimonials, showing behind-the-scenes footage to get to know staff members, or details on specialized equipment. Thirdly, use it to enhance customer support. You can encourage your followers to send direct messages through individual platforms or comment on posts instead of emailing or calling if they want to learn more. Then, at a slower time of the day, you can focus on responding to these messages and comments in a more effective way.

Each social media platform has the strengths it is known for, so picking one or two that fit with your plans will keep you from stretching yourself too thin. Read a few of our past blogs to learn more about what each platform excels in.

If you are having a hard time picking which ones match up best with your business goals, we can provide just the guidance you are looking for. Reach out to Divine Marketing Group by contacting us today!