How to Choose the Best Social Media Platform for Your Business: Research Your Competition
May 22, 2023
Selecting the social accounts you want to take advantage of involves thorough research and shouldn’t be done on a whim. You’ve determined your target audience and examined your business goals in our previous blogs, now let’s see what we can learn from our competitors!
You may have competitors already in mind, but if you need to find your competitors, start by determining where the majority of your customer base is. If it is local, look for other businesses similar to yours in the area, but if your customers are mostly online you should look in a wider area based on how unique your product is. This involves researching on search engines as well as various social media platforms.
Once you’ve found your competitors, look at their social media presence: what platforms are they on; how often are they posting; are they engaged with their audience; what is/isn’t working? This can give you a great starting point for your own business if you don’t have to start from ground zero. Finding out the platforms they are doing well on and for what reasons means you can create unique content for your business but post at the times that are proven to work, or phrase captions in a similar manner. This can also show if they are doing extremely well on a platform, maybe you can spend your time and energy on another one instead so you can reach some of your target audiences they are missing out on.
Take the time to dig through this information and really gain all the insights you can. Need a knowledgeable team to do this for you instead? Contact us to get started!