To be successful on social media you not only have to be consistent and active, but you have to be on the platforms where your key audiences are. If you’re only familiar with and active on Facebook, but your audience is more likely to be on TikTok, you need to make the switch! In our final post of the series, let’s dive into which platforms your audience is most likely to be on:

Instagram: Audience is consistently increasing yearly and has the third largest audience. It does well for visual-focused businesses with pictures and videos, but links can’t be used outside of the Stories feature. Most of the audience is between 25-34 but it is also very popular among Gen Z. Great for lead generation and building relationships.

Facebook: Has the largest audience of the social platforms available with a wide range of ages, 25-65+. It is almost expected for businesses to have a Facebook presence since you can share videos, pictures, links, and simple text posts. Great for making relationships, but a lot of competition can also be found here.

Twitter: The audience is mainly 30 to 49-year-olds, with over 65% being males. This is a great space for public relations and a quick/witty persona. The character limit can be a downside and it moves very fast, so it can be hard to keep up.

YouTube: The second most popular choice where only video can be shared. The audience is spread across all ages, so it is great for brand awareness and lead generation. If you share instructional, educational, or lifestyle content you will do well, but great videos can take a lot of time to make.

LinkedIn: This platform is used mostly for networking and sharing news articles. The audience is mostly 46 and older. It is great for making connections and has a more professional feel which some companies want to utilize.

TikTok: Most of the users of TikTok are under the age of 24 and focus on community/building relationships. It is only for videos, like YouTube, but with a narrow audience, it can be limiting for target demographics.

Pinterest: The audience is mainly 30 to 49-year-olds, and almost 80% of the users are female. It is great for visual-focused businesses and is meant to give how-to’s, shop, or gain inspiration. The narrow demographic can be a downfall.

Once you know all about your audience, where they are, what your goals are, and what your competition is doing, it's time to start getting creative! The best way to figure out how to market on social media is by trial and error: try different things until something sticks. If one post doesn't perform as well as another—and there will be instances where this happens—don't give up! Keep experimenting until you find a winning formula that works for you. We at Divine Marketing Group can help you along the way, reach out to us today!