One type of marketing collaboration is collaborating with influencers, otherwise known as “influencer marketing” or a “brand partnership”. This involves reaching out and communicating with influencers and building a trusting partnership. Influencer marketing has been expanding for years. It has gone from a $1.7 billion business in 2016 to being over a $16.4 billion dollar industry in 2022. There is a good chance that a collaboration with an influencer will help expand your business.
So how do influencers help and what do they do? An influencer is someone who has a social media presence that has the ability to affect what consumers buy based on what they are promoting on their platform. For example, famous American Tennis player Serena Williams has promoted Nike for years and wears their products during her tournaments. Another local example is travel blogger North Carolina Eat and Play, which was founded by Megan Nichols, who is a North Carolinian restaurant and activity influencer.
The influencer industry has grown exponentially over the past couple of years. Not sure how you want to take advantage of this opportunity? Reach out to us at Divine Marketing Group!