Interactive content, especially on your website, is a necessity when it comes to keeping your audience engaged. The average amount of time spent browsing a website is 53 seconds, yet it is important to keep clients engaged longer so they can get to know you and the services/products you offer. Gone are the days when the only information available is an “About Me” section, a “Contact” section, and a map to your business. In a survey sent to professional marketers, 88% agree interactive content plays a role in differentiating their brand. We remember 10% of what we hear, 20% of what we read, and 80% of what we see. These statistics speak volumes about the importance of having result-driven interactive content. 

Now is the perfect time to start strategizing ways to increase the duration of time spent on your website so both you and your client mutually benefit from what you have to offer. So with the average human attention span of 8.25 seconds, how do we maintain the client’s interest when it comes to the content and website? Some topics potential clients want to see are testimonials, credentials, past projects, and results you have achieved. Knowing this, it is crucial to create engaging content that keeps you in the front of the clients’ minds. During the month of September, we will be sharing three creative ways you can further engage clients with your website:

• PDFs or Infographics
• Portfolios
• Shopping pages

To stay up-to-date on ways to increase time spent on your website, subscribe to our Divine Marketing Group weekly blog this month and receive free marketing tips.