When establishing your professional credibility, a strong portfolio showcasing your skills and experience can be a significant asset. Your portfolio shows your dedication and passion for your work, and having this present on your website is a great way to provide interactive content. It allows your clients to know more about you while you provide your credentials.
Your clients want to know who they are working with and why you are equipped for the work you do. In your portfolio give examples of past projects you have fulfilled, schooling you have completed, certifications you have received, awards you have earned, reviews from past clients, and similar credentials. When you have a well-curated portfolio, it becomes easier to communicate your value proposition to potential clients or employers, highlighting your unique selling points and what sets you apart from others in your field. Another advantage of having a portfolio is it helps you establish your personal brand and stand out in a crowded market. By showcasing your best work and sharing your portfolio with others, you are effectively marketing yourself and building your reputation as a professional in your field.
Demonstrating your skills in your portfolio allows customers to see how you’ve developed over time and how you will add value to their organization. For example, if you are a graphic designer, make sure to include a wide variety of designs you’ve created in multiple programs with details about why you made certain design choices, the mood you were trying to accomplish, how you worked with your client, etc. Or if you are a photographer, you can show the different settings and events you have shot at, the edits you have made, and the types of photography you do, like sports or weddings.
Another way to provide an even more interactive portfolio is to include pictures or videos as well. For an example of an online portfolio, click here to view our team’s portfolios at Divine Marketing Group.
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