About 76% of US adults are online shoppers, with 44% preferring to shop online as opposed to stepping into a brick-and-mortar location. With such high quantities of people browsing online, you want to take advantage of the benefits an online shopping page can offer for your website. Your shopping page, or product page, can provide detailed product information, build trust with your consumers, and increase the chance of sales. Some of the most popular reasons why online shopping is enjoyable for many is because the shopping can be done anytime, items can be more easily found, and it saves the consumer time. Offering a shopping page on your website makes for great interactive content. Not only is it beneficial to your customers, but it also allows you to look into the analytics on the success of your page. Here are some ideas of what your shopping page can include:
- High-resolution pictures of the product
- An eye-catching title and in-depth description
- Pricing
- Five-star reviews
- Customer photos with the product
- Suggestion links to similar products you offer
Maybe you offer a service instead of a product? Clients still want to see an abundant shopping or services page, even when it comes to services offered. If you are advertising a service, you can showcase past work you have done, give your credentials for the project, and explain the different bundles or tiers of service you offer.
Click this link to see how we at Divine Marketing Group offer our services through an online services page.
Overall, offering a shopping/ product page is an excellent way to offer interactive content. It allows you to reach those who may not be able to come visit you physically. Whether you have a product or are offering a service, a shopping page is a benefit you don’t want to miss out on. To learn more, subscribe to our weekly blog to never miss out on the world of marketing.