Google Ads is an unmatched industry built to maximize leads, increase online sales, drive in-foot store traffic, expose a brand to more people, and market an app to new users. Recent research of Google’s ad campaigns revealed Google ads are receiving 29,741,270,774 impressions per day (the number of times an ad appears on a webpage).
For the month of October, we will be discussing the five types of ad campaigns run by Google. Each week, our blog will break down one or two of these ads to provide an understanding of their function and benefits. Listed below are the five ad campaigns with brief definitions.
Search: Help drive sales, leads, or site traffic by getting your business in front of people who are actively searching Google for products or services you offer.
Display: Build awareness and consideration with memorable, visually engaging ads that reach your audience when they’re online, checking Gmail, or using mobile apps.
Shopping: Show up when people are shopping with visually engaging product listings and let them know what you have in stock to drive more sales.
Video: Boost awareness of your brand, follow up with former ad viewers, and reach potential customers while they’re watching or searching for videos on YouTube.
App: Reach people who are interested in apps like yours to drive installs or choose to re-engage current users to drive more in-app actions.
As we discuss each ad campaign, you will learn more statistics about each ad and be able to distinguish which ad will best suit your advertising needs. Be sure to read our weekly blogs to stay up to date on all things Google Ads through the month of October. Need help with professional advertising? Contact us today for a free consultation to see how we can best serve you and your business!