Do you have a beautiful product you want to proudly advertise? Shopping Ad is a third campaign offered by Google and might be just the fit for you. Shopping ads show up when people are shopping with visually engaging product listings and let them know what you have in stock to drive more sales. According to Google, “Shopping ads use your existing Merchant Center product data (not keywords) to decide how and where to show your ads.” This campaign can include a product image, title, price, and business name, all in the ad. Shopping ads can appear on more than nine Google Ad channels, including YouTube, Gmail, and Discovery. Google offers five specific reasons why Shopping ads have benefits over other campaigns. Below are the top three:
- Better-qualified leads: As a merchant, you can increase the quality of your leads by featuring product information directly in your ads to help users make informed purchase decisions.
- Easy retail-centric campaign management: Instead of keywords, Shopping Ads use the product attributes you defined in your Merchant Center data feed to show your ads in relevant searches.
- Broader presence: More than one of your Shopping Ads can appear for a given user search and, if relevant, a Shopping Ad and a text ad can also appear at the same time. This means your reach with users for a single search could double.
Enhancing your Shopping Ad is a benefit to drawing more customers to your website. Three ways you can enhance your Shopping Ad are by adding promotions, displaying product ratings, and enabling Google customer reviews. These interactive features allow customers to engage and will help grow the business.
Sold on Shopping Ads? We can help. Whether you need beautiful product pictures or professional help running the ad, we are equipped. Contact Divine Marketing Group today for a free consultation. Want to know more about other Google Ads? Read our October blogs to see what else we have uncovered about Google Ads.