The fifth and final ad campaign, Google App Ads was created to help you reach people who are interested in apps like yours to drive installs or choose to re-engage current users to drive more in-app actions. What sets Google App Ads apart is the ad is created for you by a Google expert. You simply provide ad text ideas, images, videos, and assets from your app’s store listing to design a variety of ads across several formats and networks. According to Google, “app campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network.” When promoting your app is the goal, you have a choice among three ad campaigns. App-Installment will run ads that encourage people to install your app. App Engagement campaigns for engagement (ACe) can help you re-engage customers who’ve installed your app and encourage them to take specific, in-app actions. App pre-registration (Android users only) runs ads that build excitement and awareness for your apps and games before they are released on Google Play. So what are the next steps? Google walks you through what you need to do to create a successful campaign:
- Define your goals and choose a campaign: whether it’s increasing installs, driving specific in-app actions, or getting users to pre-register for your app before it launches.
- Provide necessary content for an ad to be created: Provide a diverse mix of text and high-quality video and image assets.
- Set up deep links: Bring users from your mobile web ad directly to the relevant in-app content, so they can more easily take action, such as completing a purchase or signing up for a loyalty program.
- Adopt privacy-centric solutions for better campaign measurement: implement measurement best practices and privacy-centric solutions
Among Google Search, Display, Shopping, Video, and Apps, Google Ads offers broad reach, flexibility, and insight for your advertising needs. With each campaign we covered, you learned the characteristics of each and the benefits they offer. As you move forward with Google Ads, reference our past blogs to decide which campaign suits your needs the most. As always, if you are looking for professional guidance or help, contact us at Divine Marketing Group and we can care for your advertising needs!