With the continual rise in AI come many questions, a big one being “How does AI affect searches?” AI (artificial intelligence) and SEO (search engine optimization) are two separate creations, with two separate goals, that work cohesively together. AI is the development of self-reliant computer systems that can perform tasks that normally require human intervention. SEO is focused on improving a website’s rank and visibility on search engine result pages and aims to attract organic traffic and funnel them into websites. Though automated tools and resources are available, human creation and involvement are essential to putting together a successful SEO strategy. Search engines comb, personalize, and prioritize search results to the user for optimal exposure. The goal of SEO is often to draw in the right audience who then follow through with a sale, follow, like, or whatever desired outcome is being pursued. SEO is a continual push and requires alterations to meet needs and desires. Marketing experts create content based on keyword research to compose a proper SEO strategy. What role does AI play in search engine optimization? According to Forbes, AI helps boost SEO results in six ways, and we have highlighted three:
- AI-powered search algorithms: “As AI becomes more advanced, we can expect search engines to adopt similar technologies, leading to a more accurate understanding of user queries and better search results.”
- Improved keyword research and content optimization: “By analyzing user behavior, AI can determine the best-performing content and provide recommendations to improve it.
- Enhanced user experience: “AI can help improve user experience by analyzing user behavior data, identifying areas of improvement, and suggesting personalized content.”
Ultimately, AI can be a tool used to boost SEO and can greatly improve SEO results. Being self-reliant, AI is constantly evaluating, adjusting, and improving. By using AI-powered search algorithms, improving keyword research/ optimizing content, and enhancing user experience, AI will help create a more thorough experience for you and your target audience. Need help with SEO? Contact us today for a free consultation!